OVERVIEW

TravelCenters of America

Ui-Ux/Strategy/Design System/Product

TravelCenters of America a BP Brand, is an operator of travel centers in the U.S., with 270 full-service locations along the Interstate Highway System in 44 U.S. states
and in Canada, plus standalone restaurants in more than 10 states.

CHALLENGE

OUTCOME

TA now offers an updated Kiosk experience for its Loyalty customers, featuring a visually cohesive design that aligns with the brand while providing a seamless and user-friendly experience tailored to user/customer needs.

We need to update the Kiosk at our travel centers to enhance both its visual appeal and user experience based on user/customer feedback.